An integrated platform for enterprise marketing management

Sencom R/D specialists provide comprehensive analytic marketing solutions, enabling marketing executives to make smarter decisions and solve more business challenges. We provide the complete set of capabilities needed for a customer-focused marketing process.

• Customer experience analytics – Translate Web site usage data into business insight about your customers and their online activities.
• Customer link analytics – Incorporate consumer relationship information into profiling, segmentation and targeting.
• Event-triggered marketing – Identify communication opportunities with patented behavior-tracking and event-detection technologies.
• Marketing mix analysis – Predict the business value of investments such as advertising, incentives and the Web.
• Marketing operations management –  Plan, manage and execute enterprise marketing operations efficiently and effectively.
• Marketing optimization – Use mathematics to increase marketing ROI by determining the best offers for individual customers.
• Marketing performance management – Align activities and resources to strategies and goals, link marketing performance to financial measures and establish accountability throughout the marketing department.
• Marketing resource management – Organize, manage and optimize marketing budgets, processes and resources.